Tuesday, April 10, 2012

Push Notification And The Beginner?s Mind

underconstructionPush notification and the fabric it creates are about what comes next. Not what we know, but what we're about to know. The next step, the one we're about to take, the moment when the foot is in the air and hasn't yet figured out exactly where to land. It's like putting english on a tennis return, or the release of the ball in a pitch, the moment when you commit to whatever the strategy is. Sometimes it's about gathering every possible piece of information and then acting with that full authority. Other times it's about keeping the beginner's mind, clear of opinion and calculation. What matters is the context ? who or what or why we are following. Realtime is not just the up-to-date quality but the metadata that surrounds each object: why do we find this person interesting, what does this information suggest will come next, and so on. Only when we can be reasonably satisfied of the quality of our pipeline can we begin to trust it.

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